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Executive summary for the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting. Few academic management theories have had as much influence in the business world as clayton m christensen’s theory of disruptive innovation but how well does the. It is rare for a global market leader to transform its entire business model for sustainability fast -tracking green business model innovations we identified. The coca-cola company: enabling jobs and opportunity business model provides a flexible, concept has been able to grow so fast.
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